La French Touch : History of Star Wars French merchandising & marketing France 1977-1986. (S. Faucourt 2016) french version

Ref. : REF42212 La French Touch : History of Star Wars French merchandising & marketing France 1977-1986.

The release of “Star Wars” in 1977 brought an incredible opportunity to completely reinvent promotional and marketing strategies through film-related merchandising. Star Wars products hit the market from the very beginning, culminating with the release of “Return of the Jedi” in 1983, which enabled consumers to buy almost anything they desired.

France was among the very first countries to have Star Wars-related merchandise at retail, including some items exclusively designed for the domestic market before the progressive standardization of products was implemented across Europe.

      This unofficial book is the outcome of years of research spent to identify all of these items and their history. It presents the author’s point of view in the broader context of the 1980s, and re-examines the response the movies received, through a wide selection of documentary references and photos of French merchandise – some heretofore unreferenced or thought to exist only in myth. This book allows the reader to follow and analyze the development of the merchandising and marketing methods associated with this world-famous license.

This book will appeal to all generations of Star Wars fans, as well as to collectors, nostalgia buffs, and anyone curious to relive the evolution of the merchandising and marketing of the Star Wars license in France. Available in two separate editions: FRENCH and ENGLISH.